THE FUTURE LABORATORY

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Something worth going to: Trend Briefing by Future Laboratory

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DATE : Wednesday 9th March 2011
VENUE : Roundhouse, Chalk Farm Road, London, NW1 8EH
PRICE : £495 per seat

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A FEW EXTRACTS FROM THEIR PROGRAM:

At the spring/summer Trend Briefing in 2010 we named the decade the Turbulent Teens, predicting how it would be a period of highs, lows and revolution. Now, we reveal the decade’s first revolution – the anarconomy – a shift from passive acceptance to affirmative, anarchic collaboration in politics, culture, business, retail and leisure, even in how we generate ideas for these industries. Against this backdrop, open-source, open-book policies are set to become the norm in the new punkonomic era.

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Instead of withholding information, the new winners are sharing their information and knowledge first. Instead of Betapreneurs trying things out, today’s change-makers are laying down new rules and producing manifestos that describe and define the new ways in which they want the world to work. More than anything, however, disruption has become their new mantra, dissonance their new way to market. We look at the tools, techniques and ‘unlearning habits’ you will need to acquire to survive in the Transformation Economy.

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‘Not everybody wants revolution,’ says The Future Laboratory co-founder Martin Raymond. ‘For many, the recession has been a stress too far. Hence, we are witnessing the rise of Revivalist thinking, a nostalgic yearning for all things past and comforting. Folk themes, folklore, folk fashions and the re-appearance of furniture and products with a quasi-nostalgic theme and a rose-tinted nostalgic viewpoint are all becoming more prominent.’