New Book by Don Tapscott: MacroWikinomics: Rebooting Business and the World

Don Tapscott is an internationally renowned authority on the strategic impact of information technology on innovation, marketing and talent. He is a hugely successful author whose books include the international bestseller, Wikinomics. He will be in the UK for the release of his new book MacroWikinomics: Rebooting Business and the World|.

Don Tapscott explains how the current economic crisis is transforming society, business and markets, and where the opportunities are for thriving in the face of the downturn.

The global economic crisis is a wakeup call to the world: we need to rethink and rebuild many of the organizations and institutions that have served us well for decades, but now have come to the end of their life cycle. The financial services industry, for example, does not just need fresh infusion of capital or some new regulations; it needs a whole new operating model - one based on transparency, sharing of intellectual property and global governance.

As the crisis has spread to other sectors in the economy and even other sectors of society, it is exposing structural weaknesses and modes of operation that no longer nurture social and economic growth. The recent collapse of many newspapers is just one storm-warning of more to come: conventional wisdom isn't going to cut it for success in this century. We need to reinvent our institutions.

The most compelling issue: We face no challenge today that is more important than creating a green energy grid and reindustrializing the planet for sustainability. And for the first time in human history, the peoples of the world are building a global movement to solve this problem - a movement in which everyone is on the same side. So while the burning of the global economic platform is propelling change, simultaneously the digital revolution is driving new opportunities and a new generation of digital natives is entering the workforce, people who think differently and bring a new and much-needed set of skills to our problems.

Don Tapscott has unique insight and bold proposals for how to transform these institutions to meet the challenges posed in the new century by new media, a new generation and a new economy.