WORLD CHANGING

Another relatively new website that represents a community for like minded, world changing minds and ideas. An American website (American and Canadian coverage), looks at many environmental and ethical projects, and appears to be more then another charity, money making business projects, but rather a well designed and thought-through project.

The issue of sustainability is a questions that all self-respected modern business are trying to answer. Many contemporary cultural analysts have proved that nowadays in order to have a successful business, establishing a positive, close social relationships with potential consumers and clients is an essential par of the marketing strategy and model.

"The search for competitive advantage is a priority for firms that operate in a complex global environment" (Lopez, Garcia, Rodriguez, 2007) The researchers who are professors at Spanish Universities agree that "adoption of sustainability strategies should grant them competitive advantages over firms that do not adopt them (Adams and Zutchi, p.34; King, 2002). "Currently, successful businesses are beginning to be defined by their integration of concepts such as management quality, environmental management, brand reputation, customer loyalty, corporate ethics and talent reputation."

to be continued