Creative class

The quote from "The Rise of the Creative city: Culture and Creativity in Copenhagen" Darrin Bayliss, 2006)

It is lifestyle rather then occupation though that seems to distinguish Creative Class. As Baris (2003) notes, this is a "group of people whose creativity permeates every aspect of their lives, who thrive on diversity and change, who collect experiments rather then posessions, and for whom the ability to express individuality and find an outlet for creativity is more important than any material gain".

Factors that attract and retain the Creative Class appears to offer a remarkably simple formula for economic development, which reflects their lifestyle choices and revolves around the three T's - technology, talent, and tolerance. Firstly, talent is attracted to tolerant and open regions where people "from any background, race, ethnicity, gender, or sexual orientation can easily plug in" (Florida, 2002c, p.750). Bohemian cities, for instance, are viewed as open and attractive to talented and creative individuals, "including those who are likely to establish high-technology firms and work in high-technology industries" (Florida, 2002a, p.56). Secondly, "the creative class want to have interesting and challenging activities available to them. ... They want to live in a place that has a good buzz" (Florida, 2002b, p.283). Highly educated, talented, high human capital individuals, especially younger employees and those in knowledge industry labour markets "ixhibit a strong preference for cultural amenities" and "are drawn to places with vibrant music scenes, street-level culture, active nightlife, and other signifiers of being 'cool'"(Florida, 2002c, pp.749-750). Rather than shopping malls and sports stadia, the Creative Class seeks out authentic, historic districts; "street level innovation comes out of these 'marginal' neighborhoods, making them vital to nurturing a healthy Creative Class" (Baris,2003)