Visual Communication DEFINITION

Visual communication as the name suggests is communication through visual aid and is described as the conveyance of ideas and information in forms that can be read or looked upon. Visual communication solely relies on vision, and is primarily presented or expressed with two dimensional images, it includes: signs, typography, drawing, graphic design, illustration, colour and electronic resources. It also explores the idea that a visual message accompanying text has a greater power to inform, educate, or persuade a person or audience.

The evaluation of a good visual design is mainly based on measuring comprehension by the audience. However, personal aesthetic and/or artistic preference may also effect the meaning of the image, as there are no universally agreed-upon principles of beauty and ugliness. Excluding two dimensional images, there are other ways to express information visually - gestures and body language, animation (digital or analogue), and film. Visual communication by e-mail, a textual medium, is commonly expressed with ASCII art, emoticons, and embedded digital images.

The term 'visual presentation' is used to refer to the actual presentation of information through a visible medium such as text or images. Recent research in the field has focused on web design and graphically-oriented usability. Graphic designersWorld Wide Web is perhaps the most important form of communication that takes place while users are surfing the Internet. When experiencing the web, one uses the eyes as the primary sense, and therefore the visual presentation of a website is very important for users to understand the message or of the communication taking place. also use methods of visual communication in their professional practice. Visual communication on the

The Eye of Horus

The Eye of Horus is often referred to as the symbol of visual communication. It is said to be a representation of an eclipse, as the corona around the pupil is like the corona around the sun during a solar eclipse.

RESEARCH : COMMUNICATIONS vs CULTURAL STUDIES

Another day I felt a sudden urge to know the real meaning of term 'communication' and possibly find an answer to a question if there is an existing standardized structure of educating this discipline and if the current industry, including lectures, writers and researchers do know the answer to this question themselves. Myself, I am currently researching and reading Masters course at University of London, and by doing a Masters Degree in Communication, a course with a very academic approach, unlike my Bachelors in Visual Communication, that was more practically orientated, where creative and technical skills were targeted the most. The current Communication course's structure and teaching methods confused me a little bit, they created some sort of vague atmosphere about it, some sense of uncertainty among professionals was constantly present. Anyway, after asking myself too amny question I decided to research a little bit into this discipline and possibly find some answers. I went online, found some books, spoke to people, went to British Library, and to be honest I felt much better after all these activities - my research made me realize that it is all up to an individual what he wants to make out of "communication" and how he wants to apply it. One thing that was evident to me and that made me feel better was that I definitely was not the first one to question this relatively modern term "COMMUNICATIONS". It is an immense area of research, relatively new and therfore there is so much work to be done!

Communication can be applied to anything : politics, environment, media, creative and design industries. What is most difficult for me is to choose the specific area where I would like to concentrate on- to be honest, all areas of its possible application, interest me equally. I am interested in how human mind work in general, I am fascinated by what triggers a human to make certain decision, or think certain things.

Psychological aspects of communications is a talent on my opinion. I always thought I have a skill to 'read' another people's mind, I always had a great intuition to know what people are feeling, but I never knew how to describe it academically, and how to explain it verbally. I was never good at explaining myself very well, I was never good at essays, I found myself being too impatient, and unorganized with my thoughts, when writing, my essay would always lose their structure, and therefore confuse the reader. I understand now, that this happened because I always had too much to say, too many ideas, and without theirs proper organization I would always be the first one to get lost in these thoughts, and the reader would be the next victim. Obviously they wouldn't suffer for too long, and would simply give up on reading my 'fascinating' pretty soon (or as I thought). One of the reasons for me writing this blog is for me to tackle this incapability of mine. It would be nice if someone read all this mess, but I don't expect anyone to.. It is more to record my own thoughts about communication, about globalization, about things that are going on in the world right now. It is for me to try and answer questions that always bugged me, and now when I have all the necessary facilities, connection and most importantly the passion, I am ready to answer.

COMMUNICATION IN DESIGN

Communication Design is a fascinating areas of research. http://en.wikipedia.org/wiki/Communication_design

This can definitely be used in order to make this world a better place. Anything that can help us stop the human' cruelty in this world, to stop killing our ONLY planet we have right now.

POLITICAL COMMUNICATION

Discourse in politics, how this can be applied in order to forward right messages to population so they start thinking for themselves, so they start making their own choices (hopefully the right ones). Politics are changing in western world right now with the birth of social media, where everyone have a saying and everyone can be aware of major decision made by the government. It is not a one ruler's politics anymore. It is a millions' society. This fact opens so many new possibilities and it is a way to a possible perfect society, where nobody is ignored, where everyone is valued for their personal achievements and everyone has same possibilities. By learning this discipline, it can help us to come up with a model that will work in many societies.. Everything is possible- we just have to do our best in order to prove it!

SOCIAL MEDIA WEEK

Watch live streaming video from smw_newyork at livestream.com

This forum is about how social media can change the way consumers interact with the product and the brand interact an communicate to their consumer.

HUMAN CENTERED DESIGN

Human-Centered Design (HCD) is a process and a set of techniques used to create new solutions for the world. Solutions include products, services, environments, organizations, and modes of interaction. The reason this process is called “human-centered” is because it starts with the people we are designing for. The HCD process begins by examining the needs, dreams, and behaviors of the people we want to affect with our solutions. We seek to listen to and understand what they want. We call this the Desirability lens. We view the world through this lens throughout the design process.
Once we have identified a range of what is Desirable, we begin to view our solutions through the lenses of Feasibility and Viability. We carefully bring in these lenses during the later phases of the process.